Moreover, viral videos can also challenge cultural norms and values, particularly in terms of their potential to spark conversations about social justice and inequality. For example, viral videos that depict police brutality or systemic racism can spark conversations about racial justice and police reform (Bonilla & Rosa, 2015).
The "face covered by viral video" is no longer an accident or a necessity for shame. It is becoming a preferred identity. The social media discussion is shifting from "Who are they?" to "What are they saying?" Moreover, viral videos can also challenge cultural norms
As facial recognition technology improves and AI-generated deepfakes become more convincing, the concept of a "face covered by viral video" will only get more complex. We are entering an era where our physical appearance is a form of permanent data. It is becoming a preferred identity