It would be remiss not to address the backlash. In 2020, multiple petitions and news articles criticized Kooku and similar apps for promoting incestuous themes under the guise of "cousin" relationships. Critics argued that while cousins marrying is legal and culturally accepted in some South Indian communities, the sexualized and secretive framing in these series was problematic.
It is described as a blend of family drama and lighthearted storytelling tailored for a younger audience interested in modern relationship narratives. Classification: It is strictly categorized as adult content.
The platform gained massive traction during the COVID-19 lockdowns of 2020. With millions of people stuck at home and hungry for fresh digital content, Kooku’s library of Hindi-language series became a surprising hit in Tier-2 and Tier-3 cities.