Piracy sites like DVDPlay bled revenue from producers. Films that received critical acclaim but struggled at the box office often found their digital copies circulating wildly on DVDPlay, discouraging potential theater-goers. The famous "blockbuster" culture of Kerala was threatened, as the perceived value of the theater experience was diluted by the availability of free, high-quality home viewing.
: In 2016, the film Pulimurugan became the first Malayalam movie to cross the ₹100 crore mark at the box office. dvdplay malayalam movies