Here are some of the key takeaways from "Marketing Analytics: Strategic Models and Metrics":
Silence. The junior analysts looked at their shoes. Elena, the newly hired Head of Strategy, felt the weight of the moment. She knew Richard was drowning. He was treating analytics like a scoreboard to show off wins, rather than a GPS to navigate the terrain. Here are some of the key takeaways from
Pro Tip: Search your university library’s website for “Sorger Marketing Analytics PDF” — many institutions already have a site license. the newly hired Head of Strategy