: AI tools have slashed production costs to one-fifth and production time to a quarter . Hyper-Localization
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In 2018, MMS Indian Masala was hit with another scandal, this time involving fake packaging. It was discovered that the brand had been using counterfeit packaging materials, including labels and wrappers, to sell its products. The fake packaging was allegedly being manufactured by unauthorized suppliers, who were selling it to MMS Indian Masala at a fraction of the cost of genuine materials. : AI tools have slashed production costs to
