But exclusivity has a cost. After the seventh hit, expectations become impossible. One director in the club saw his eighth film crash because he replaced the original music composer. Another actor’s ninth film was boycotted over political remarks. The curse of the 7hitmovies club is that audiences stop forgiving you. Every frame is judged against the seven golden hits.
Arjan, the young filmmaker from the start, never made it to the 7hitmovies club. His fourth film flopped. But Baldev gave him a new role: creative head of a micro-budget digital series. Today, that series has 7 seasons—each episode a “hit” in its own right.
To understand the popularity, you must understand the pain points of the Punjabi diaspora.
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