However, there is a discrepancy in the date you provided: likely refers to a later edition (e.g., 12th or 13th), because the 10th edition was published in 2010, not 2021.
. While your prompt mentions "2021," that date likely refers to a more recent reprint or a different edition, as the 10th edition specifically debuted in 2010. Indian Institute of Management Bangalore | IIMB Core Focus of the 10th Edition However, there is a discrepancy in the date
The text is visually renowned for its use of real-world advertisements and case studies. In the 10th edition, these visuals were carefully curated to demonstrate how global brands implement the psychological theories discussed in the chapters. Indian Institute of Management Bangalore | IIMB Core
Below is a on consumer behavior drawing heavily from the Schiffman & Kanuk model, updated with contemporary relevance. updated with contemporary relevance.