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To address the issue of sex-related imagery involving actors:

: Strategic PR ensures that personal relationships do not overshadow professional achievements, such as a major film premiere or a Variety press feature.

The "Image.com Effect"—the immediate availability of high-resolution visuals—creates a pressure cooker for celebrities. In the past, a rumor could be denied or ignored. Today, a single high-definition photo of a coffee run can launch a thousand think-pieces.