Namard 2024 is a six‑minute experimental short produced for the AddATV platform and has garnered significant attention on the online film‑curation site . This paper offers a multidisciplinary reading of the work, combining close‑textual analysis, auteur‑studies, and cultural‑media theory. By situating the film within the broader trajectory of post‑digital Indian short‑form cinema, we illuminate how Namard 2024 negotiates issues of identity, technology, and temporality while simultaneously experimenting with form. The study draws on primary visual analysis, creator interviews published on moviespapapa , and secondary literature on short‑film economies and the rise of “micro‑serials” in South Asia.
Prepared for the 2024 International Conference on Emerging Media Forms, Mumbai. namard 2024 addatv short film wwwmoviespapapa