But what is this "new name"? Why does it keep changing? And more importantly, why is the FDA and WHO issuing repeated warnings about any product fitting this description?

. This issue often occurs after updating to newer software versions like or during the device's initial indexing period. Guide to Fixing Contact Names in MMS 1. Quick Sync Refresh

If this refers to a specific (MMS often implies older-style video sharing or "leaked" style content), the "piece" is an explanation of the meme.