To refresh tired tropes, combine disparate genres (e.g., Game of Thrones combining classic fantasy with a zombie apocalypse) to create unique "hooks" [4].
This has fundamentally changed the production of popular media. Producers now craft content designed to satisfy algorithmic criteria:
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: Major media conglomerates are expanding their "flywheels" beyond the screen . Branded theme parks, immersive districts, and live theatrical performances are becoming strategic necessities to build fandom and offset declines in linear TV .