: Perfect for designers following the Swiss Style of graphic design, which emphasizes grid systems and clarity. Alternatives & Pairings
When VK was founded in 2006, the design trend for tech companies was the "Neo-Grotesque" style—clean lines, no unnecessary serifs, high legibility. The VK logo (the blue square with white letters) uses a geometric sans-serif that shares DNA with Univers and Helvetica. univers font vk link