is the most stringent in the region. For Montrealers who trade in high-value categories like musical instruments (a huge local market), professional photography gear, or even used luxury handbags, the badge is now a non-negotiable requirement.
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If you are a seller: Absolutely. Earning the status is the single fastest way to increase your sales velocity and command higher prices for your goods. The barrier to entry is honesty and a few minutes of your time.