Khadi (hand-spun cotton) was popularized by Gandhi. Today, it is a luxury. Millennials are ditching Zara for Chanderi and Maheshwari cottons. Lifestyle influencers are making "slow fashion" look cool by showing how to style a handloom sari with a denim jacket.
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Food is the easiest entry point for , but the nuance is in the regionality. Khadi (hand-spun cotton) was popularized by Gandhi