While social media penetration is forecasted to hit 82% this year, the youth engage is changing.
Indonesian youth are highly active on social media, with over 70% of the country's population using platforms like Instagram, TikTok, and Facebook. Online influencers and content creators have become celebrities in their own right, shaping trends and promoting products to their massive followings. E-commerce has also become increasingly popular, with young Indonesians embracing online shopping and digital payments. While social media penetration is forecasted to hit
: High-profile events like Ramadan Runway 2026 and the Indonesia Young Fashion Designers Competition (IYFDC) showcase a blend of traditional textiles with modern streetwear. While social media penetration is forecasted to hit
: Sporty explorers who prioritize physical activity and outdoor exploration as their primary social outlet. 3. Consumption and Fashion Trends While social media penetration is forecasted to hit