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: Platforms are no longer trying to be "everything to everyone." Instead, they are doubling down on specific IPs (Intellectual Property) to build deep, loyal fandoms rather than wide, shallow reach. The Nostalgia Anchor

The driving force behind this shift is the "streaming wars." As legacy media companies realized that Netflix was eating their lunch, they pulled their libraries back. Friends and The Office left Netflix to bolster HBO Max and Peacock, respectively. Suddenly, popular media wasn't a shared cultural touchstone available to anyone with a cable subscription; it was a bargaining chip. : Platforms are no longer trying to be