Before Kotler, marketing was largely viewed as a sub-department of sales or distribution. Kotler elevated the discipline, arguing that marketing is a that requires analytical thinking, strategy, and a deep understanding of human behavior. He was the first person to be inducted into the Marketing Hall of Fame.
Treated customers as whole human beings with minds, hearts, and spirits. kotler
Despite his influence, Kotler’s framework faces valid critiques in the 2020s: Before Kotler, marketing was largely viewed as a