To understand the buzz, we have to look at the individual components of this viral search term:
Already, brands are jumping in. Local beverage companies sponsor "Rare Dance-offs." Indie game developers include "Ararasocute" as an emote. Even traditional TV variety shows have attempted (with mixed success) to adapt the dance.
"Aku ga ngerti, tapi aku goyang aja." (I don't understand, but I'm just shaking to it.)
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