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“Mulus & Paws: A Day in the Life of Maya & Bimo” Genre: Lifestyle + Entertainment (Vlog‑Style) Length: ~12‑15 minutes (ideal for YouTube, IGTV, TikTok‑Series)

| Platform | Ideal Format | Engagement Tactics | |----------|--------------|--------------------| | | Full‑length video (8–12 min) | End‑screen prompts to watch related pet‑care videos; community posts for polls (“Which outfit should I pair with the dog?”). | | TikTok / Instagram Reels | 15‑60 sec highlight clips | Use trending sounds; add hashtags like #DogLife, #IndonesianVlog, #MulusGirl. Encourage duets/challenges (“Show your pet’s favorite trick”). | | Facebook | 3‑minute excerpt + link to full video | Share in pet‑owner groups; ask viewers to tag friends who love dogs. | | Pinterest | Pin stills of DIY pet projects | Link back to the video for traffic. |

≈ 15‑20 menit Format: Vlog‑style, campuran “day‑in‑the‑life” + segmen hiburan ringan.