In fact, according to a report by eMarketer, the number of cord-cutters (those who have abandoned traditional TV subscriptions) is expected to grow by 33.9% between 2020 and 2024. This has led to a decline in traditional TV advertising revenue, and a shift towards digital advertising.
: The line between "professional" and "user-generated" content is blurring as creators bypass social apps to launch their own channels on free ad-supported streaming TV (FAST) platforms. thealvinreport.com Technology as the "Silent Architect"
Independent creators on platforms like Twitch or YouTube have become central players, often rivaling traditional outlets in audience size and influence. Evolution and Technological Impact