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Movierulz survived for 15 years because it was a moving target. Domains, mirror sites, Telegram bots—the core team understood that a decentralized network is nearly impossible to kill.
During the COVID-19 lockdown (2020), Movierulz traffic skyrocketed. With theaters closed and OTT platforms still gaining ground, millions of users turned to Movierulz for new releases. Soorarai Pottru , Laxmii , and Coolie No. 1 were all leaked within hours of their digital premiere.