: Trauma-informed storytelling protocols (e.g., offering scripts, consent check-ins, access to counseling).

In a digital landscape often criticized for being "trust-starved," a profound shift is happening. We are moving away from polished, perfectly packaged awareness campaigns and toward something much more raw and human: the survivor-led narrative.

Their "In Living Memory" campaign (2026) replaces traditional memorial benches with bright red "living benches" that tell the stories of survivors saved by heart research. Rare Diseases: Advocates like Katie Coleman