This campaign placed real, anonymized survivor testimonies inside gas station bathrooms and airport lounges. Instead of just listing hotline numbers, they printed direct quotes: "He took my passport on day two. I thought the police would help me, but I was too scared to run." By using the survivor’s voice, the campaign educated bystanders on what coercion actually looks like, not just what trafficking is.

Without rigorous ethics, awareness campaigns risk re-traumatizing survivors or exploiting their pain.