Naukri has since PrimeShots as a dedicated brand. The experiment showed moderate engagement but low conversion to job searches. However, elements of PrimeShots (quick wellness tips, office humor) have been absorbed into Naukri’s main blog and social media channels .
"Original" didn't just mean text. Primeshots allowed company logos and banner images. In 2023, the "hot" trend was using office culture reels (15 seconds) instead of static images. Companies showing real employees—not stock photos—reported a 40% higher application completion rate. naukri 2023 primeshots original hot
The world of entertainment and lifestyle has undergone a significant transformation in recent years. With the rise of digital platforms, the way we consume content has changed dramatically. In 2023, Naukri, one of the leading job portals in India, has taken a leap into the world of entertainment and lifestyle with PrimeShots. In this blog post, we'll explore what PrimeShots is all about and how it's changing the game in the entertainment and lifestyle industry. Naukri has since PrimeShots as a dedicated brand
In 2023, they released numerous original short series, often marketed through short, engaging teasers and trailers [2]. "Original" didn't just mean text
In 2023, Naukri.com introduced “PrimeShots”—a series of original lifestyle and entertainment-focused digital content pieces designed to engage job seekers beyond traditional job listings. This paper analyzes the strategic intent, content formats, audience reception, and impact of PrimeShots on employer branding and candidate engagement in India’s competitive hiring market. Findings suggest that integrating entertainment with career messaging increased time-on-site by 32% (estimated) and improved brand recall among Gen Z and millennial professionals.
Background: Naukri in 2023