Stop trying to sell ice to Eskimos. Hormozi insists you must find where your dream clients are already bleeding money. If they aren't actively spending money on a solution, your offer is dead on arrival.
A significant part of the book discusses the Value Ladder, a model that illustrates how businesses can offer increasing levels of value to customers, moving them up a ladder of offers from low to high value.
Stop trying to sell ice to Eskimos. Hormozi insists you must find where your dream clients are already bleeding money. If they aren't actively spending money on a solution, your offer is dead on arrival.
A significant part of the book discusses the Value Ladder, a model that illustrates how businesses can offer increasing levels of value to customers, moving them up a ladder of offers from low to high value. Alex Hormozi - -100m Offers -eBook- PDF