Anita Elberse is arguably the leading scholar on the business of entertainment. This paper (often cited in her book Blockbusters ) dismantles the idea that the internet would lead to a "long tail" of niche content. Instead, she argues that studios are locked in a "blockbuster strategy"—betting immense resources on a small number of highly produced titles to cut through the noise.
Merging high-prestige television (HBO) with blockbuster cinematic universes. 3. Universal Pictures (Comcast) Brazzers - Frances Bentley - Frances First Impr...
: Currently a champion of "commercial viability," it produces a mix of blockbusters like Jurassic World and Fast & Furious alongside high-concept hits from subsidiaries Focus Features and Blumhouse Productions . Anita Elberse is arguably the leading scholar on
Knowing who your audience is will help you tailor your content appropriately. Different audiences have different expectations and sensitivities. Knowing who your audience is will help you
: Formed in 1935 through a merger of Fox Film and 20th Century Pictures.