Millions of Indians living abroad (USA, UK, Canada, Australia) consume Indian content voraciously to stay connected. They want videos on "How to make Gulab Jamun without khoya " or "How to explain Karva Chauth to my American boss."

In contemporary digital spaces, Indian lifestyle content often revolves around: Festivals & Celebrations

But to reduce the Indian subcontinent to these visual clichés is to mistake the poster for the journey.