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The American film industry is catching up, but international cinema has always treated mature women with more reverence.

: A comprehensive analysis by the Geena Davis Institute of over a decade of films and TV shows (2010–2020). The American film industry is catching up, but

’s Hello Sunshine production company is arguably the most important engine for mature female content in the last decade. Nicole Kidman has produced multiple vehicles for actresses over 40. Meryl Streep famously used her leverage to demand equal pay and complex roles for her co-stars. When women control the green light, the love interest stops being a 25-year-old and starts being a 55-year-old CEO. Nicole Kidman has produced multiple vehicles for actresses

: The achievements and visibility of mature women serve as inspiration for younger generations, indicating a more inclusive and supportive future for women in entertainment. : The achievements and visibility of mature women

The growing presence of mature women in entertainment and cinema has significant implications for cultural attitudes towards aging and women's roles in society. By portraying mature women as complex, multidimensional characters, entertainment and cinema can help to challenge ageist stereotypes and promote a more inclusive understanding of women's experiences. Furthermore, the success of mature women in entertainment and cinema can inspire younger women to reframe their own attitudes towards aging and to see the benefits of growing older.

The 21st century has brought about a correction to this historical erasure, driven by several key factors.