is the new frontier. While controversial, AI is already embedded in the workflow:

Are you ready for the next episode?

The most visible change in the industry is the death of the "appointment viewing" model. Traditional broadcast television and cinema have been largely superseded by Over-The-Top (OTT) platforms like Netflix, Disney+, and Amazon Prime Video.

Artificial Intelligence is the elephant in the studio. Tools like Sora (text-to-video) and Midjourney are allowing solo creators to produce animated shorts and effects that once required teams of VFX artists.

The global entertainment and media content landscape is undergoing a fundamental transformation. The “Great Streaming Correction” has given way to a focus on . Meanwhile, generative AI , ad-supported tiers , and fragmented distribution are redefining how content is created, distributed, and monetized. Key findings indicate that while consumers are spending more time with media, they are more selective, cost-conscious, and engaged with interactive and short-form formats.