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Her dance numbers— Sheila Ki Jawani and Chikni Chameli —rewrote the rules of viral choreography. directly attributed to the campaign.
The playlist, featuring high-energy Bollywood tracks and international pop hits, was promoted heavily on her social media. Within a week, it became the most-saved celebrity playlist on the platform. Furthermore, Spotify reported a 12% increase in app installations from female users aged 18–24, directly attributed to the campaign.