that guides individuals through starting and managing a business within the unique South African economic and social landscape. Core Focus & Key Updates Cecile Nieuwenhuizen Thea Tselepis
Corporate Entrepreneurship: Intrapreneurship within existing organizations. Practical Resources
: Updated information regarding Broad-Based Black Economic Empowerment (BBBEE) and its implications for entrepreneurs.
South Africa’s entrepreneurial landscape is shaped by unique forces: deep inequality, high unemployment, an evolving regulatory environment, strong informal and township economies, a rich diversity of cultures, and a growing tech and creative sector. The 5th edition anchors entrepreneurship in these realities, showing how opportunity recognition, resourcefulness, and social purpose interact with local markets, institutions, and community dynamics.