The primary medium for the 27 Superstars is the web-based episodic format. Seasons typically run for 13 weeks, rotating which of the 27 takes the lead. Current fan-favorite arcs include the "Neon Requiem" storyline (featuring Superstars #4, #11, and #22) and the "Broken Clockwork" arc (Superstars #2 and #27).
The label initially struggled to find its footing. However, a shift in strategy towards "micro-universes"—small, interconnected casts of characters—led to the birth of the Superstars initiative. What started as a trial with five recurring faces exploded into a curated roster of 27 distinct personalities.