: Share posts, articles, and videos from reputable organizations and survivors (with their consent) to help their message reach a wider audience. Advocate for Policy Change
The shift began with the #MeToo movement. Overnight, millions of women attached the label "survivor" to their social media bios. The hashtag wasn't just a statistic about workplace harassment; it was a sprawling, messy, raw digital library of thousands of individual stories. Tarana Burke, the founder of the movement, understood intuitively what marketers are now scrambling to learn:
The Power of Resilience: Survivor Stories and the Impact of Awareness Campaigns
What Were You Wearing Campaign: Stories About Survivors of ... - IUP