Rokeach M 1973 The Nature Of Human Values Pdf ~repack~

: These refer to desirable end-states of existence or ultimate life goals.

Rokeach argues that in human personality, social attitudes, and behavior. Unlike transient attitudes or situational norms, values are enduring beliefs that guide actions, judgments, and self-concept across contexts. His goal: provide a systematic, empirically testable theory and measurement tool for understanding human values. rokeach m 1973 the nature of human values pdf

If you want a single, data-rich source that explains why a freedom-fighter, a corporate executive, and a monk make different life choices, this is it. : These refer to desirable end-states of existence

If you’d like, I can:

Rokeach defined a value as: “An enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end-state of existence.” a corporate executive