, Japan remains a world leader in both hardware and "evergreen" franchises like J-Pop & Music : Emerging stars like are gaining massive traction on global streaming platforms. Live Events

In the West, voice actors are character actors. In Japan, top voice actors ( seiyuu ) are full-blown pop stars. They sell out stadiums, release music albums, and host their own TV shows. This is because anime culture is so pervasive; fans want to see the "voice" behind their beloved character. A famous seiyuu can guarantee the success of an anime season.