Ten years ago, a "Mallu model" was primarily associated with the fashion weeks of Kochi or the print advertisements for gold jewelry and silk sarees. Today, the landscape has changed. The demand for fresh faces in web series has created a parallel economy for modeling.

Maya’s breakout role in the web series Shadows of the Coast made her an overnight sensation. She played a cyber-security expert caught in a web of political intrigue. Fans loved her transition from a high-fashion model to a powerhouse performer who could hold her own in intense dialogue scenes.