Replaced Deepika Padukone as the face of Limca in 2006 and has endorsed brands like Colgate, Cadbury, and Reliance.
(2005). More recently, she has appeared in digital series such as Bekaaboo 3 (2023) and Call Me Bae Modeling & Fashion: Nipple Slip Riya Sen
: In 2025, she appeared in the film Nadaaniyan as Anahita Brar. Her recent work also includes series like Taali on JioCinema (2023) and Highway 905 (2024). Lifestyle: The "Yogini" Transformation Replaced Deepika Padukone as the face of Limca
, often featuring snippets from movie scenes, ramp walks, or photoshoots. Public Appearances Her recent work also includes series like Taali
But critically, Riya Sen’s lifestyle refused to be shamed into seclusion. Where other actresses of her era retreated, she weaponized nonchalance. Her entertainment persona—hosting reality shows, appearing in music videos, and later dominating digital platforms like ALTBalaji and MX Player —has been a masterclass in owning the narrative. The "slip" stopped being a scandal and started being a brand aesthetic: unbothered, urban, and defiantly tactile.