Traditional suicide prevention campaigns used warning signs (passive awareness). The “Live Through This” project published portraits and stories of suicide attempt survivors. By focusing on post-traumatic growth rather than the method, it reduced stigma for help-seeking. A 2020 evaluation found viewers were 40% more likely to know how to support a suicidal person than after viewing statistic-only PSAs.
Traditional suicide prevention campaigns used warning signs (passive awareness). The “Live Through This” project published portraits and stories of suicide attempt survivors. By focusing on post-traumatic growth rather than the method, it reduced stigma for help-seeking. A 2020 evaluation found viewers were 40% more likely to know how to support a suicidal person than after viewing statistic-only PSAs.
