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: Short video usage in China reached 94.8% of the online population, with over 1 billion users as of late 2022.

“They’re baiting the censors,” Xu Mei muttered to her assistant. “Either it gets banned and they get sympathy, or it slips through and they win. We can’t follow that. Too risky.” Instead, she authorized a new strategy: “virtual idol integration.” Her team inserted a CGI character—a mischievous fox spirit named Lulu—into Episode 4. Lulu would break the fourth wall and ask viewers to “check in” daily for bonus scenes. Within six hours, fans had created a “Lulu Challenge” dance on Douyin. The state broadcaster’s cultural comment page praised the show for “innovative, wholesome interactivity.” video china xxx new

Unlike the West, where entertainment consumption is often split between television, cinema, and desktop streaming, China is fundamentally a "mobile-first" market. : Short video usage in China reached 94