November 29, 2022, was not just another Tuesday. It fell squarely in what we now call the "Great Unsettling" of the digital economy. Twitter had just been acquired two weeks prior, TikTok was cementing itself as the default search engine for Gen Z, and LinkedIn was pivoting from a resume repository to a creator-first platform. Looking back, that specific moment was a turning point. The rules of engagement for social media content—and its direct impact on career growth—changed permanently.
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: There was a marked shift toward "low-fi" content—casual, lightweight videos and motion graphics often performed better than highly produced corporate ads. November 29, 2022, was not just another Tuesday