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The NHK (Nippon Hōsō Kyōkai), Japan's public broadcaster, is one of the largest and most influential media organizations in the country. NHK's programming includes news, documentaries, and entertainment shows, such as the iconic "NHK Red and White Song Festival."

In an era where streaming has killed linear TV in the US and Europe, Japanese television remains stubbornly, almost proudly, dominant. Prime time is ruled not by high-budget serialized dramas, but by ( Baraetī ). These programs are chaotic, loud, and heavily subtitled on-screen (even for native speakers). They feature a rotating panel of comedians and "tarento" (talents) reacting to pre-recorded segments: a foreigner exploring a rural onsen, a comedian trying to survive a jungle, or an AI robot serving ramen.