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Entertainment is no longer a separate silo; it is integrated into every aspect of popular media: Halloween Season (Oct '24) : Influencers used niche art like Halloween-themed nail art to promote iconic films like Hocus Pocus Goosebumps
Direct, raw connection feels more trustworthy than polished ads. A "walking and talking" hot take on a movie release. Optimized for the 60% of streaming that happens on phones. A 90-second vertical series with professional production. Community Polls Interactive choices turn passive viewers into participants. Asking fans to vote on the "ending" of a content series. Shoppable Video Discovery and purchase now happen in one seamless flow.