Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications Patched Jun 2026

The authors argue that social media marketing requires a paradigm shift from the traditional "Interruption Model" of advertising to an "Engagement Model."

The authors categorize social media into "Four Zones," which serve as the core framework of the book. The authors argue that social media marketing requires

| Metric Type | Definition | Example | | :--- | :--- | :--- | | | Potential audience size | Impressions, reach | | Engagement | Active interaction | Likes, shares, comments, saves | | Influence | Behavioral change | Click-throughs, retweets with tags | | Value | Business outcome | Conversions, LTV, ROI | a chapter summary

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