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Furthermore, the identifiable victim effect (Small, Loewenstein, & Slovic, 2007) demonstrates that people are more motivated to act by a single, identifiable victim than by statistical aggregates. A story of one child soldier generates more donations than a report on 10,000 child soldiers.

Effective storytelling humanises complex issues and creates empathy more effectively than data alone. Key Strategies for Effective Victim Advocacy Campaigns delhi car rape mms

The Power of Personal Narratives: Survivor Stories and Awareness Campaigns the identifiable victim effect (Small