When you add text overlays, do not stress about perfect spelling. A small typo (like "Your doing great") actually drives engagement because the comments section will fill up with people correcting you. Engagement is engagement. Sketchy wins.
While the term "sketchy" might sound negative, it refers to a raw, DIY aesthetic that creates a sense of immediate trust and relatability with modern audiences. Why "Sketchy" Videos Work sketchy videos work
Ready to test this? Go record a 60-second vertical video of yourself explaining one problem you solve. Do not edit it. Do not re-record. Post it. Then come back and look at the analytics. You will never hire a video agency again. When you add text overlays, do not stress
"Dirty lines and low frame rates. 🎞️ Testing out a new sketchy text effect for a project. What do you think—too messy or just right?" Key Tips for Engagement Sketchy wins
They show the "behind the scenes" without the filter.
Sociologist Erving Goffman coined the term "front stage vs. back stage" behavior. Front stage is the curated persona (the corporate video). Back stage is the reality (the sketchy video).