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From a lifestyle perspective, the show captures a specific socio-economic stratum—the aspirational middle class of Tier-2 and Tier-3 cities. The costume design and props are not accidental; they reflect a desire for upward mobility while remaining tethered to traditional values. This duality is where Ullu often strikes gold, offering a voyeuristic look into a lifestyle that is simultaneously relatable and sensationalized for urban audiences.
