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Today, is algorithmic. Streaming services like Spotify and YouTube use machine learning to curate personalized feeds. The question has shifted from "What is on tonight?" to "What does the algorithm think I will love next?" This democratization has allowed niche genres—from Korean reality TV to ambient lo-fi hip-hop—to find massive global audiences without traditional advertising. Simultaneously, it has created "filter bubbles" where users are rarely exposed to content outside their comfort zone. The "streaming wars" of the early 2020s have
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