The phrase appears to refer to Episode 35 of the adult-oriented web series PerverseFamily
For the 35th year, the organizing committee expects on Day 2 alone. That’s bigger than some towns’ annual budgets. perversefamily 35 2nddayoffestivalbigger better
The festival’s own data shows that – not because prices are higher, but because people stay longer, eat more meals, buy more souvenirs, and bring friends who skipped Day 1 after hearing the buzz. The phrase appears to refer to Episode 35