Crucially, the anime industry is fueled by the "media mix" strategy. A property rarely exists in isolation. A successful manga spawns an anime, a console game, a mobile game (gacha), and a live-action film. This cross-pollination creates a robust economic safety net for IP owners.
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The late 2023 investigation into Johnny & Associates revealed decades of sexual abuse of minors. The fallout forced a national reckoning. Japanese media had actively covered for the agency for 50 years. This broke the corporate media's silence and forced advertisers to pull support. It was the #MeToo moment Japan had avoided for a decade, signaling a cultural shift where the oshi (fan loyalty) now has limits. Crucially, the anime industry is fueled by the