Crucially, the investment increases the likelihood of the next pass through the Hook. By following people, my feed becomes more tailored (increasing motivation). By rating movies, my Netflix recommendations get better (increasing ability to find content). The investment loads the next trigger.
To build habit-forming products, it's essential to understand the psychology behind user behavior. Eyal argues that users are motivated by four basic psychological needs: hooked how to build habitforming products download pdf free
If you are a builder, use this framework responsibly. Don't just aim for screen time; aim for life value . Solve real pain. Make the action easy. Surprise them with value. And ask for an investment that makes the product better for them, not just profitable for you. Crucially, the investment increases the likelihood of the
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Personal gratification and mastery (clearing an inbox or leveling up in a game). 4. Investment The investment loads the next trigger
Trigger -> Action -> Variable Reward -> Investment -> More Triggers.